New Balance 550 'White/Black/Rain Cloud'

This is the 550, the hallmark contemporary lifestyle sneaker.

The New Balance 550 came into the sneaker world with a bang. Well, the second time around, that is. Originally hitting shelves in 1989, the New Balance 550 was essentially forgotten about for the best part of 30 years. Until 2020, when Aimé Leon Dore founder — and now New Balance Creative Director — Teddy Santis resurrected the underrated silhouette.

Colorway: White/Black/Rain Cloud
Style Code: GSB550CA